When the path feels uncertain and the weight of survival threatens to eclipse your sense of purpose, soulful leadership calls for something deeper.

In a world that equates excellence with perfection or outward validation, purposeful excellence offers a different path—one rooted in the pursuit of virtuous and practical excellence in service of our unique purpose. This is the essence of Arete, a concept from ancient Greek philosophy and Christian traditions. It invites us to align our actions with our values, live with integrity, and strive for our highest potential—not for recognition, but for what truly matters.
Leadership is more than a title, skill set, or the achievement of a set of metrics. It is a sacred calling to integrate strengths, values, and character to serve a higher purpose. True leadership invites us to lead with intention, thriving across every sphere of life—whether in the workplace, guiding your family, or building life-giving connections in your community.
Leadership is the ongoing ascent to purposeful mastery—a journey of resilience, self-awareness, and meaningful impact.
But let’s be honest: the journey to purposeful excellence can be arduous and lonely. Scaling the mountains of growth in service of your why requires clarity, courage, and stamina. That’s why we’ve created this space—to support a community of like-minded leaders committed to growth, alignment, and impact.
This blog is a place where we can climb together, share wisdom, and encourage one another through the challenges and triumphs of living a life of intentional purpose.
• Insights, lessons, and reflections drawn from my lived experience, my work as a coach, and my ongoing learning.
• Stories of growth and transformation from anonymised clients (with permission) who have navigated their own paths to purposeful excellence.
• Reflections on failure as a springboard for growth, not as a measure of inadequacy. We’ll explore how setbacks often hold the key to transformation and realignment.
• Wisdom from others: I’ll draw inspiration from authors, podcasters, philosophers, artists, and ancient texts that continue to shape my own ascent.
To make this a true community, I need to hear from you. What challenges are you navigating? What insights or lessons have shaped your ascent? Together, we can build a space where leaders like you find support, encouragement, and shared purpose.
If you’re ready to integrate purpose into your life’s mission and develop the stamina for this ascent, this space is for you. Leadership isn’t about striving for perfection; it’s about flourishing through courage, alignment, and meaningful connection.
Let’s climb together. Are you ready?
When the path feels uncertain and the weight of survival threatens to eclipse your sense of purpose, soulful leadership calls for something deeper.
When I began my coaching journey with Alberta, I had no idea how profoundly it would impact my life. What started as a desire to align my work with my values turned into an incredible journey of self-discovery, entrepreneurial mastery, and personal transformation. Each segment of the coaching program built on the previous one, guiding me to unearth truths about myself, redefine rest, and craft a purposeful vision for my future.
In 2013, I faced a crossroads—career pressures, personal upheaval, and the weight of striving for balance. It led me to make bold, intentional changes, redefining success not as relentless achievement but as alignment with my core values. Returning to the UK became a season of rebuilding, leading to personal, professional, and spiritual growth. Today, I help others navigate their own transitions, uncovering purpose in life’s unexpected turns. If you’re facing uncertainty, what if this moment is guiding you toward something greater? Let’s explore the next chapter of your journey together.
As January fades and routines settle in, are you still aligned with your intentions for 2025? Growth doesn’t always require drastic change—sometimes, it’s about refining where you are. Whether you’re facing career transitions, leadership shifts, or personal realignment, clarity comes through reflection and small, purposeful steps. This blog explores when it’s time for change, how to recognise misalignment, and ten practical ways to navigate transitions with courage. Don’t settle—this year holds new opportunities for alignment, impact, and purposeful growth. What will 2025 look like for you?
Arete (ah-ruh-tay) is more than a concept—it’s a way of life. Rooted in ancient Greek philosophy and echoed in biblical wisdom, Arete calls us to align our values, actions, and purpose in the pursuit of excellence. It’s not about perfection or external success but about flourishing—becoming the best version of ourselves to serve something greater. At ArêteQuest, this principle shapes how we coach and guide leaders, helping them cultivate virtue, courage, and impact. True leadership is not just about achievement but about embodying excellence in action. How will you step into your own Arete?
A year ago, I was a finalist for a senior CSR role I deeply wanted—until I wasn’t. The unexpected redirection left me questioning my path, but in hindsight, it was the nudge I needed. Encouraged by those who saw my potential, I explored coaching and discovered a vocation that seamlessly integrates my values, strengths, and purpose. Now, I help leaders align their work with what truly matters. If you’re facing an unexpected turn, could it be leading you towards something greater?